Privacy Policy

Privacy & GDPR Compliance Information

What Credit Ltd (“What Credit Ltd” and “we/us/our”) is committed to ensuring that your information is used properly and is kept securely. This Privacy Policy explains how we will collect and use your information.

By submitting your information to the What Credit and associated websites you are consenting to the processing of your information by us and our agents in accordance with this Privacy Policy.

Data Controller

Any information that you provide on our websites are controlled by What Credit Ltd which is registered as a data controller with the Information Commissioner’s Office in the United Kingdom under reference: Z2128227.

What Credit Ltd is a company registered in the United Kingdom with company number 07088857 and registered office at 76 Glebe Lane, Barming, Maidstone, Kent ME16 9BD.

What Credit Ltd is authorised and regulated by the Financial Conduct Authority and is entered on the Financial Services Register under reference number 673990. It is also registered under the Data Protection Act 1998 under registration number Z2128227.

If you have any queries about the information we hold about you, please contact us or call us on 01622 200150.

How We Use Your Information

We use your information in the following ways:
by email and/or SMS and only with your express consent, contact you from time to time about other products or services

  • Vehicle Finance
  • Premium Plan Ltd
  • Just Protect Ltd
  • HVE Ltd
  • Advantage Finance Ltd
  • Billing Finance
  • Amigo Loans Ltd
  • Moneybarn No.1 Ltd
  • Norton Finance
  • Eureka Leasing
  • Specialist Motor Finance Ltd
  • PCF Bank
  • United Trust Bank
  • The Asset Exchange Ltd T/A The Car Loan Centre
  • Oodle Financial Services
  • Paragon Bank
  • Concept Car Credit Ltd
  • U CAN Financial Services Ltd
  • BCS Car Credit
  • CR Services Ltd
  • Vehicle Insurance, Gap & Warranty
  • MB & G Direct
  • GID
  • Aspire Money Ltd – Aspire Money is a Credit Broker, not a Lender
  • Credit Reporting Agency Ltd
  • to contact you and any person referred to by you in connection with your application or enquiry;
  • to process and respond to requests, enquiries and complaints received from you;
  • to identify a lender or other product provider and arrange for the provision of the loan or other products and services requested by you;
  • to communicate with you about products and services provided to or requested by you;
  • to update our records;
  • to analyse trends and profiles and carry out assessment and analysis (including credit and/or behaviour scoring, market and product analysis)
  • for audit purposes;
  • to carry out customer satisfaction research;
  • to prevent or detect fraud;
  • to meet our regulatory compliance and reporting obligations
  • to ensure that content from What Credit and associated websites is presented in the most effective manner for you and your computer
  • to develop and improve our services to you and notify you about changes to our services
  • to enable third parties to carry out any of the above purposes on our behalf.

You have the right at any time to stop us from contacting you for marketing purposes. If you no longer wish to be contacted by us for marketing purposes, please contact us on 01622 200150.

Sharing Of Your Information

We may share your information with third parties in the following ways:

  • We sometimes use agents and service providers to process your information on our behalf. For example, we may use third parties to maintain our IT systems. Where we use agents and service providers to process your information, we will ensure that they have adequate security measures in place to safeguard your information.
  • We will release your personal information when we are required to do so for legal or regulatory purposes or as part of legal proceedings.
  • We may give information we hold about you to third parties as part of the process of selling one or more of our businesses.
  • Your information may be passed to credit reference, fraud prevention, law enforcement agencies and identity and address verification agencies whom may record and use your information and disclose it to other organisations for credit reference, debt tracing, fraud and money laundering prevention purposes.
  • We may transfer your information to our partners, credit brokers and/or to potential lenders or third parties (e.g. debt counsellors and insurers) for the purposes of seeking or arranging finance for you, assessing your application and processing, administering and enforcing any subsequent loan which may be granted. The partners, credit brokers, potential lenders and third parties may share information with us in relation to your application and in accordance with their Terms and Conditions.
  • You confirm you have the consent of any other person whose details are provided by you in connection with your application or enquiry to provide that person’s information to us and for us to use that person’s information for the processing of any application that you may submit as a joint application.

Where We Store Your Information

All information you provide to us is stored on secure servers. Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your information, we cannot guarantee the security of your information transmitted to What Credit and associated websites; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

You are entitled to request the deletion of your personal data

How we Use Cookies

A “cookie” is a small piece of information that is stored on the browser on your computer’s hard drive. Most websites use cookies to improve the way the website works and to provide information to website operators about the use of the website. We use cookies to allow you to use and navigate What Credit and associated websites, to store information about your preferences, to collect information about how visitors use What Credit and associated websites and to enable us to improve What Credit Finance. Most web browsers allow you to manage and block the use of cookies by changing your browser settings. If you choose not to accept cookies on What Credit and associated websites this may affect the quality of your visit to What Credit and associated websites.

You can find more information about the individual cookies we use and the purposes for which we use them in the table below:

More Cookie Information – Bing is a search engine owned by Microsoft which carries adverts. We buy advertising space on this search engine and this cookie helps us track conversions from the adverts we place. This conversion tracking helps us optimise our advertising campaign. – Doubleclick is the advert management system behind the Google search engine, which carries adverts. We buy advertising space on this search engine and this cookie helps us track conversions from the adverts we place. This conversion tracking helps us optimise our advertising campaign.

Local Cookies – We store cookies for this website which helps with usability especially with the application form. – Google Analytics is a tool we use internally to monitor website usage. – YouTube is a video hosting website owned by Google. We have a video on this website hosted on

For more information on cookies (including how to switch them off) please visit

Your Rights

You have the right to ask us not to contact you for marketing purposes by contacting us by post at What Credit Ltd, 3rd Floor GHL House, 12-14 Albion Place, Maidstone, Kent ME14 5DZ or by calling us on 01622 200150.

You also have the right to access your information and request details of the third parties with whom we have shared your information with by contacting us at What Credit Ltd, 3rd Floor GHL House, 12-14 Albion Place, Maidstone, Kent ME14 5DZ or by email We reserve the right to charge a small administration fee for this service.

You may correct errors in or update your information or request that we remove information about you from our records by sending us a request to the postal address or email address above. In most cases, we will comply promptly with your request and let you know when we have done so. However, sometimes we will not be obliged to comply with your request. If this is the case we will inform you of our decision and the reasons for that decision.

To protect your privacy and the security of your information, We may take reasonable steps to verify your identity before we act on any request which you may make in respect of your information.

What Credit and associated websites may, from time to time, contain links to and from the websites of our partner networks and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal information to these websites.


We may update this Privacy Policy from time to time. Please ensure that you check our Privacy Policy regularly for updates.

What Credit and associated websites are trading sites of What Credit Limited.

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